Venture creation example using our approach!

Day: 0 - Day: 13 - Day: 34 - Day: 62 - Day:90

Product: AI assistant that turns engineering ticket descriptions into deployable code or automated test scripts

Industry: Developer tools / productivity

Buyer ICP: Engineering leads, small-to-mid software teams

Price: 45,000–90,000 THB/month

AI POWERED
DEV PRODUCTIVITY SAAS

Why it can get fast paying customers ?

  • Teams have real baht for productivity tools

  • Highly visible ROI (time saved per sprint)

  • Clear demoable outcome

OUR PROCESS

Days 1 - 7
Buyer lock

ICP defined.

30 messages/LinkedIn outreach.

Demo calls booked.

Days 8 - 13
Price & Offer

Define core “automation outcome”

Price tested on calls

First soft commitments

Days 14 - 34
First Revenue

Close 3 customers paying
45K–90k THB

Manual backend (humans + LLMs)

Days 34 - 62
Scale

Refine demo script

3–5 new customers

240K–300k THB MRR

Days 63 - 90
Pull Forwards

Annual prepay incentives

Price bumps for new customers

ARR hits 3 million THB


KEY TACTICS FOR SUCCESS

Early Revenue

  • Sales start immediately

  • Pricing field-tested live

  • Revenue targets hit before deep product build

High Price, Low Count

  • B2B pricing >30k THB/month

  • B2C uses annual prepay + services

Founder-Led Sales

  • Founders sell first versions manually

  • Product automation is optional until after paying customers